Pitch Reflection

Main appeals that were used in our pitch include Band wagon and Rational. We decided they would be the most effective appeal since Band wagon would include appealing statements that would allow a satisfaction for their need to affiliates as it will portray how the program will build societies and social groups. As of Rational Appeal, this would spark public or personal goals that may fill the need to achieve this imagery as biking would be a break from everyday life style.

Specific persuasive techniques used illuminates the originality of having a new idea that is an outdoor biking program in Abu Dhabi. Although Abu Dhabi has has a growing tourism industry, it would not be complete without having Fit for all bike share program since most sports programs occur indoors. We believe this is the most effective technique as the ad will accomplish a sense of innovation as it would introduce a brand new idea that would appeal to the audience with the use of logos. This will be done by expressing a Cause VS. Correlation. For example, the cause of UAE high diabetes rate is due to an individual's high blood sugar however, sitting around at home does not improve their health therefore the correlation to this would be biking since exercise reduces the glucose in your blood.

Not to forget the second persuasive technique where we aim for the ad to express what this product could do for Abu Dhabi and it has the possibility to bring this community together as well as helping people affiliate or socialize. The ad will highlight the groups that will form causing it to in my opinion be the most effective way of persuasion as our ad will demonstrate how this new exciting activity may help foreigners and/or locals of Abu Dhabi communicate. It’s so simple any could use it so why not take advantage of the opportunities given.

The awareness of the audience and context influence our overall approach to this activity as we have to keep in mind that we are in the 21st century and most people enjoy exploring new activities especially in Abu Dhabi therefore; the advert targeted varied demographic of abu dhabi citizens. This allows us to approach the activity aware of the fact that there are variety of different citizens and we must attract as much as citizen as we can by advertising something new that is enjoyable for most people.

Something that I would do differently in terms of content and preparation would be spending more time rehearsing my presentation before actually presenting. I think this is the cause because although I was able to communicate my ideas clearly- I did not engage with the audience as much as I wanted to. Something that limited me for doing this wa snot having enough time but I still believe we worked well as a group since we were able to share ideas at the same time we divided the work equally.