Ads and Stereotypes

• Do you think that advertisers have a moral duty to avoid stereotyping people? Respond in a minimum of 250 words.
  
  
  Before reading this blogpost, didn't you come across an advertisement primarly to persuade you to purchase an item you possibly dont even use? Whether we are aware of it or not, mass media plays a vital role in shaping the manner that we individuals perceive our surroundings. The ultimate essential need of mass media is offered in forms such as newspapers, radios and the television. Its eventual purpose is effectively to reach specific perspectives of topics through to the vast majority of the public. Since Mass media is a indispensable form of communication, advertising companies gain the advantage of societies everyday use and fond necessity of the media by utilising what is being portrayed in the desire they want society to view certain ideologies, cultures and people. Essentially, with the dominion power that our need of media endows to advertising companies- its depiction of specific subjects resultantly manipulates the way we think. This is because they have the power to showcase what they desire the world to perceive specific topics regardless if it is not the complete, accurate or wrong representation. 
  This leads to my point of  "Stereotypes" that are representations of generalised opinions towards a certain group of people usually adopted from the influence of media that portray incomplete, subjective and false conceptions of reality. The corruption of culture values by contradicting tradition values develops a sense of superficiality and ignorance that instantly contributes to the stereotyping of a particular group. Similarly to the misconception of morals that deliberately appeals to motives of status seeking and lust. This is evident where the typical women stereotype that is manifested through ads where a beautiful women embraces and praises male cosmetics. Undoubtedly, the women is perceived as an "accessory" since she is treated as a guarantee of its quality by the men. As of mens stereotypes whom are usually characterised as professional and successful "real men" if they have a beautiful women by their side. Even though people are aware of the dangers occurred due to generalisation, they incline to be conformist and would rather submit to the dominate patters than oppose them and fear negative response of such behaviour from others.
  The question is why do advertisement companies continue to indulge themselves in the explosion of society through the use of stereotypes in media? Although advertisement companies are possibly aware of what they are doing, they are conscious of the fact that the majority of the 21st century generation usually rely on media to access their information. This allows advertisers to evoke a sense of secureness and focus on their excessively benefit of obtaining financial earnings. Obviously this elevates the tendentious question: "Do advertisers have a moral duty to avoid stereotyping people?"
  In my appraisal through my critical evaluation of the use of stereotypes as a tool in the media to control societies perceptions of people, groups and ideologies- I believe that advertisers have a moral duty to avoid stereotyping people. This is the case because the bigoted nature of mass medias superior power as a medium for our knowledge causes specific individuals and subjects to be viewed more negatively or even superior than others. Such fallacious beliefs sets standards in one's society that develops a latest version of the way society functions. Although some advertisers usually approach the stereotype as a way of dark humour to appeal to viewers, they do not take into consideration that stereotypes can be seen as sensitive content to part of their audience. Regardless of advertisers having positive or negative intentions through their use of stereotypes, I believe they should not be included in advertisements in order to create a society that is able to achieve an adequate level of social readiness, so that messages breaking stereotypes could be effective.